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The hidden math of
in-destination experiences

find out how experiences can transform your hotel's REVPar
discover

The
Experience Index

calculate

Total
RevPAR uplift

Request

Your custom assessment

Guests don’t remember the journey for the room
- but for what they found beyond it.

discover

The Experience Index: A data-driven evaluation of the world’s leading hotel brands

Read the whitepaper

We built the Experience Index to see how many hotels truly sell the destination - not just the room. After analysing 122 hotel groups, one thing became clear: those that do see stronger RevPAR.
Key findings:
‍
  1. Hotels with a high focus on experiences have a 262% higher average RevPAR compared to those in the low focus category, and 104% higher than those with medium focus.
  2. ‍
  • The Experience Index is a statistically significant predictor of RevPAR.
  • ‍
  1. For a 1,000-room hotel group, one point improvement on the Experience Index could bring potential €2.5 million in annual revenue - simply by enhancing the experience offer and promotion.
Read the whitepaper
calculate

RevPAR Uplift: Measure the potential impact of experiences across the guest journey

RevPAR Uplift Calculator

Hoteliers often focus only on the direct revenue from experiences - but the full impact of experiences transforms the entire guest journey.

From longer stays to higher spend and stronger loyalty, this calculator shows how increasing the share of guests participating in experiences adds up to a significant RevPAR growth.

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30%
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20%
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20%

Based on Turneo's research, hotels who promote experiences to guests can expect:

+40% Increase in organic reach
-30% Lower cancellation rate
+40% Longer length of stay
+20% Higher spend per stay
+33% Re-booking rate uplift
+9% Better hotel reviews
Bonus tip:
We’ve analyzed data from 136,600+ hotels, 12.2 million rooms (€131 billion annual revenue), and the results speak for themselves: hotels that prioritize experiences outperform on RevPAR.

Now it’s your turn – get in touch for a custom assessment and strategy tailored to your hotel to help you grow RevPAR with experiences.
Your hotel's assessment
request

Your Experience Index assessment: Detailed analysis of your experience strategy

Curious how your hotel scores?

Add your details below to get a custom assessment of your hotel across the five pillars of our Experience Index. 

Within two working days, we’ll send you a detailed assessment of your experience strategy and guest journey - along with actionable tips to help you turn every stay into a gateway to unforgettable experiences your guests won't forget.
Thank you! You will receive the experience assessment for your hotel soon.
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Londra, Regno Unito
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