Your hotel website tells the world who you are, and what potential guests can expect when they stay with you. It defines your brand and it’s also make or break for your direct bookings. So, you may be asking - how can you make your hotel website work harder for you?
In this article, we showcase three of our favorite hotel websites from around the world and share what you can learn from them…
Claridge's hotel in London is synonymous with royal English luxury. Their homepage reflects the areas of excellence they pride themselves on: their hotel, their dining, and their spa. As a visitor, you are given the option to start exploring through whichever lens most appeals to you - and what stands out is that feeling of quality across each of the subpages.
Let’s take their Spa Page for example. While other similarly luxurious establishments may also have a dedicated spa page with delightful imagery, too often we see links to outdated treatment PDFs, “contact us” buttons that ask you to fill out a form, or - worse still - no call to action at all. With Claridge’s, you are given the option to check availability, choose treatments, and make bookings there and then, all without leaving the carefully curated world of their website.
❤️ What we love: The artful presentation of in-house experiences at the very forefront of the website, and the live booking options for Spa and Dining.
💡 What you can learn: Elevate your own in-house experiences and showcase them prominently on your homepage. Eliminate drop-off with fully integrated bookings on-site.
https://www.haciendadesanrafael.com/
The Hacienda de San Rafael is an award winning, family owned “home away from home”. The simplicity of their website reflects the way in which they balance rustic charm and modern sophistication. What stands out is the way in which they prioritize providing a unique, genuine and authentic Andalusian experience.
Their Experiences Page showcases their deep knowledge for the surrounding area, and their profound passion to share it with others. In fact, they craft entire stays around headline experiences from horse riding to sherry bodegas. The result is that their website gets a ton more traffic from guests who are searching for specific experiences - as well as those searching for the name or destination.
❤️ What we love: The way they use experiences to attract a wider range of guests, drawing on their local knowledge and handpicked activities.
💡 What you can learn: Position experiences as the focal point of your website and package stays around unique activities to attract new audiences.
https://www.fourseasons.com/bosphorus/
The Four Seasons is always leading the way when it comes to setting their brand apart and offering inspiring new ways to travel. They are not alone amongst luxury hotels wanting to showcase experiences and go above and beyond for their guests. However, a look into the Discover Section on their website shows one stark contrast. Whereas their counterparts may also “talk the talk” of wonderful things to do, with Four Seasons they “walk the walk”. Their experiences section is inspiring, yes, but it’s also categorized and easy to navigate. Click on any single experience and you get the option to check real-time availability, add to cart, and checkout online in a matter of minutes. The website doesn't just inform; it demonstrates to guests the sort of stay they can have and capitalizes on converting moments of inspiration into tangible bookings.
❤️ What we love: No dead-ends, no “contact us” forms, no link-offs, just easy-to-book experiences that have you booking your stay in a matter of minutes
💡 What you can learn: Make experiences easily discoverable, navigable and bookable to truly impress upon guests that your hotel goes beyond just a place to sleep
Most hotel websites have wonderful images, and make it relatively easy to book a room. Where you can stand out is going above and beyond through experiential hospitality. Here we have shown three examples of ways to do so: elevating your in-house experiences on your homepage, attracting new audiences through experience-led stays, and converting inspired travelers into confirmed guests through eliminating friction as they browse and book not just their stay but also things to do while they’re there.
This article is a special edition to celebrate the launch of Turneo Elements - simple technology that lets you add bookable experiences to your website in minutes.
Check out how it works or book a call with one of our team to learn more.
In less than a week you could be selling and managing all your experiences online.
