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February 3rd, 2026

Scaling Experiential Hospitality in the Catskills, US

How Scribner’s Catskill Lodge Digitized Programming with Turneo

Maistra Experiential Hospitality with digital hotel experience bookings and easy management of activities
about
Scribner’s Catskill Lodge is a boutique hotel managed by Escape Hospitality, featuring 38 guest rooms and 11 luxury cabins known as The Rounds. The lodge is known for its dreamy upstate escape and experience-first approach, built around creative, community-driven programming.
headquarters
Hunter, New York, United States
TOTAL PROPERTIES
Boutique Hotel
HIGHLIGHTED EXPERIENCES
Catskills Candle Studio Candle Pouring WorkshopWeekend Morning Yoga
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Maistra Experiential Hospitality with digital hotel experience bookings and easy management of activities
Scribner's has long built its reputation on immersive, community-driven experiences. However, as demand for these experiences grew, manual processes made it increasingly difficult to scale operations efficiently.
By partnering with Turneo, Scribner’s transformed its experience management into a streamlined digital experience store-boosting attendance, improving operational efficiency, and strengthening connections with the local community.
Today’s travelers may arrive for the views, but they return for immersive experiences that bring them closer to nature, local people, and meaningful stories.

Challenge

• Manual, time-consuming and repetitive workflows regarding programming.
• No pre-payment or cancellation structure creating uncertainty in revenue and attendance of experiences.
• Limited digital reach of programming offer relying only on email and social media.
• Difficult and slow to launch new activities or test ideas.
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Solution

• Unified digital experience store integrated directly into Scribner’s website.
• Automated pre-payment, confirmations, and attendance tracking.
• Easy onboarding of local partners to expand offerings.
• Low-effort setup enabling staff to quickly create, price, and publish new experiences.
• Ongoing support and real-time visibility across all programming.
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Results

• ~15,000 experience page visits within three months of launch.
• Higher attendance and advance bookings for key weekends.
• Guests planning stays around Scribner’s experiences, not just lodging.
• Simplified operations and stronger community partnerships.
• Clear path to scale with upcoming AI-driven recommendations - NEO, new AI agent
Maistra Experiential Hospitality with digital hotel experience bookings and easy management of activities

Challenges of Running Experience-Driven Hospitality Without Digital Tools

Scribner’s Catskill Lodge faced growing operational hurdles as its popular experiential programming expanded. The team relied on manual, hands-on workflows built from ad-hoc processes and basic tools. Managing schedules, tracking participation, and coordinating staff consumed significant time that could have been devoted to enhancing on-property guest service or developing new initiatives.
The lack of a pre-payment or cancellation framework created uncertainty in both attendance and revenue. Without clear visibility into who would actually show up for scheduled activities, planning and resource allocation became guesswork.
Digital reach was another limitation. Programming was primarily promoted through email marketing and social media, with no integrated booking platform that allowed guests to view real-time availability, pricing, and secure reservations alongside their stay.
“
We have a cookie decorating class for halloween. Before we joined Turneo, this would be on the calendar on our website, but we would never know the headcount, we would have to take payment when people showed up as opposed to capturing payment beforehand. There was no real cancellation fee and there was no real data providing it because we could take a headcount and we could maybe track that to the excel sheet beforehand but it would never gonna be as efficient as it is now.
Jade Sinskul about the difference between managing programming before Turneo and after joining.

From Manual Management to Scalable Digital Workflows

Turneo provided Scribner’s with a unified digital experience store tailored to how U.S. guests now expect to discover and book experiences. They can now browse Scribner’s experiences online, see live pricing and details, and book in a few clicks - either when planning a trip from the comfort of their home or when they are already staying at Scribners.
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Operational management also became significantly more streamlined. Turneo’s system captures pre-payments, automates confirmation emails, and consolidates attendance data, giving staff full visibility into bookings and eliminating the uncertainty that once complicated event planning and revenue forecasts.
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The new setup supported Scribner’s with extending its experiential offering beyond the property by partnering with local experts and businesses. From fly-fishing on the Esopus with Keepsake Outdoors to tours at area breweries and a chocolatier’s factory, these collaborations are now hosted within the same digital store, giving guests a single point of access to a wide range of curated experiences.
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Turneo’s intuitive back-end made adding new programming fast and manageable. Staff can easily create and publish new experiences with photos, descriptions, dates, and pricing - turning what was once an operational bottleneck into an efficient, repeatable process. Combined with responsive support and transparent collaboration between the hotel, local partners, and Turneo’s team, Scribner’s established a scalable, future-ready model for managing and growing its experiential programming.

How Digital Programming Redefined Guest Experience

Since introducing Turneo, Scribner’s Catskill Lodge has achieved measurable improvements in guest engagement, operational clarity, and community partnerships. In just three months, its experiences page attracted nearly 15,000 visits, signaling a strong shift toward online discovery and advance bookings. Attendance at programming weekends has grown, with more guests planning their stays around specific experiences rather than treating them as optional extras.
“
(Programming) It’s really differentiating ourselves from those hotels to ours… Because how do you make yourself different from everyone else? Actually providing experiences for in-house guests that can be bookable on our site is (going to be) a game changer.
Jade Sinskul, Director of Marketing, Escape Hospitality
The new digital process allows guests to explore available activities, book with real-time visibility, and receive instant confirmations-turning each experience into a guaranteed part of their stay. This clarity has driven higher conversions and deeper emotional engagement, strengthening guest loyalty in the process.
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What's next

Looking ahead, Scribner’s plans to leverage AI to recommend complementary experiences, highlight relevant activities, and keep returning guests engaged. With Neo - Turneo’s new AI concierge - hotels can automate up to 80% of customer service, setting the stage for the next phase of digital hospitality.
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If you’d like a U.S.-market-ready experience store like Scribner’s, Turneo can launch a fully branded digital programming hub on your website in just days - without complex tech or additional staff.
Check out Scribners experience store
Explore our latest whitepaper on experiential hospitality

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