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Experience Index
Assessment

Total Score
11
/15

The Experience Index

The future of luxury hospitality belongs to those who craft experiences, not just accommodations. Our comprehensive research confirms what industry leaders already know: properties focused on exceptional guest experiences achieve dramatically superior financial performance.

Dear Mr. Ozalpay,

Thank you for requesting the Experience Index assessment on our website.

We share your belief that focusing on the emotional connections with guests through tailored, memorable experiences is the essence of what makes a hotel stay extraordinary.

It elevates guest satisfaction, drives loyalty, and ensures each stay resonates long after checkout.

The following sections include our assessment of your experience strategy.

I hope you find these useful and looking forward to discussion over the coming days.

Kind regards,
Fran Kauzlaric
Chief Commercial Officer @ Turneo

Experiential Language & Storytelling

Rationale
3
/3
The Experiences hub is clearly positioned as a core pillar of the brand, with a dedicated section that reads as the narrative spine of the site. The page opens with experiential H1/H2 framing and uses emotionally charged, guest-centric language across multiple subpages. Copy such as “Rituals to help you balance body, mind and soul,” “Evenings that stay with you,” and “a place where families can relax, reconnect and enjoy each other’s company” moves beyond amenities to convey mood, intention and outcome. Each experience block (Spa & Fitness, Cutara Madventure Park, Swimming Pools & Beach, Entertainment, Couple Activities, Family Activities, Activities for Children, Sports, Kids & Youth Clubs, Explore Didim) is presented with evocative descriptors and verbs that invite participation, not just observation. The structure prioritizes experiences with clear navigation and cross-links to deeper pages (e.g., spa, pools & beach, entertainment, explore Didim), reinforcing that discovery and on-property activities are central to the guest journey. The language consistently frames Didim as a place of contrast and depth and pairs it with personal moments (private dinners, gentle spa rituals, playful spontaneity). While I did not see named guest stories or long-form editorial, the breadth, placement, and emotional tone across the experiences ecosystem reflect a strong, integrated narrative where experiences are prioritized from the top level down.
optimisation proposal
Elevate the already strong experiential narrative by layering in richer, human-centered storytelling and editorial structure. Introduce short-form “Moments” stories across the Experiences hub—90–120 words narrated by a guide, chef, spa therapist, or a multigenerational family—each paired with a candid image or 20–30 second reel. Build an “Explore Didim Journal” with themed articles (ancient cities at golden hour, artisan traditions in nearby villages, Aegean biodiversity by season) that link directly to bookable or concierge-led experiences. On key pages (Spa & Fitness, Entertainment, Explore Didim), add a simple arc—Arrival, Immersion, Afterglow—so guests can imagine the flow and feelings, not just the features. Incorporate two-sentence guest quotes and micro-itineraries (e.g., 24 hours for couples; 48 hours for families) surfaced in hero or mid-page modules. Finally, tighten the call-to-action path by placing a visible “Plan this experience” or “Add to your stay” button on each experience tile, connecting to a pre-arrival curation form or concierge chat. These enhancements will transform evocative copy into a world-class, story-driven journey that converts inspiration into intent.

Range & Uniqueness of Experiences

Rationale
2
/3
Anda Barut Collection presents a solid variety that goes beyond core amenities and is organized for different traveler types. The Experiences hub highlights multiple pillars: Spa & Fitness (including Turkish bath and traditional therapies), extensive pools and an Aegean beach setup, sports with modern equipment and guidance, dedicated Kids & Youth Clubs, entertainment with curated shows and named concerts/events, and an on‑site adventure area—Cutara Madventure Park—which adds family‑friendly activity beyond standard resort fare. The site also surfaces couples’ and family activity ideas and a robust F&B ecosystem with numerous à la carte venues and bars. There is a destination nod through an Explore Didim section featuring Apollo Temple, Miletus, Bafa Lake, and Old Doğanbey, indicating an intent to connect guests with local heritage and nature. Overall, the range is broader than basic spa/dining and includes some distinctive elements (adventure park, concert programming), warranting a positive assessment. However, most activities remain resort‑centric (pools, shows, kids club, general sports) and not yet curated into clearly bookable, guided cultural, gastronomy, or nature experiences unique to the property. The Explore items read as suggestions rather than a structured excursion portfolio with specialist guides, small‑group formats, or exclusive access. There is limited evidence of signature, destination‑only offerings (e.g., archeology tours with experts, artisanal workshops, culinary immersions, bespoke boat expeditions). As a result, while the hotel provides variety and some distinctive on‑site experiences, it does not yet demonstrate a wide‑ranging, curated, destination‑driven program across culture, wellness, gastronomy, and adventure at a world‑class level.
optimisation proposal
To elevate the program to a world‑class, destination‑driven portfolio, layer in curated, signature experiences that only Anda Barut can offer and that broaden beyond beach, pools, entertainment, and general family programming. Build a cultural and gastronomy pillar anchored in the Aegean: small‑group chef‑led market visits in Didim followed by a meze and olive‑oil cooking class; a weekly wine and raki tasting spotlighting regional producers; and a dinner series hosting Aegean home cooks for heritage recipes. Add guided land‑and‑sea discovery with expert interpretation: sunrise hikes to Bafa Lake with a birding guide; archeology walks at Didyma and Miletus with a historian and exclusive early‑access or after‑hours elements; e‑bike routes across the Delice Peninsula with picnic stops in hidden coves. Create at least one hotel‑exclusive hero experience to differentiate the brand: a private sunset boat to a secluded bay with onboard Aegean tasting and live bağlama music; or a “Temple to Table” evening combining a docent tour at Apollo Temple and a chef’s table back at the resort inspired by ancient flavors. Round out the offer with creative workshops (pottery with local artisans, natural dye/indigo, traditional dance), mindful wellness (sunrise beach yoga with sound bath, hammam rituals with a tea ceremony), and soft‑adventure for teens (coasteering, SUP safaris, night snorkeling). Package these into clear themed collections—Culture, Gastronomy, Nature & Adventure, Wellness, Family & Teens—with bookable calendars, capacity limits, pricing, and quality standards (licensed guides, transport, safety). This breadth, curation, and exclusivity will move the program from solid to truly distinctive.

Integration with Local Culture & Community

Rationale
2
/3
The website presents a clear intent to connect guests with Didim’s heritage and contemporary culture, but the integration appears selective rather than systemic. The “Explore Didim” section actively promotes nearby cultural and historical assets—Temple of Apollo, Ancient Cities of Didyma and Miletus, Old Doğanbey Village, and Bafa Lake—guiding guests toward genuine local sites and narratives. This is a positive, destination-forward approach that can lead to meaningful off-site cultural immersion. On property, the calendar features cultural programming and music events, including the 7th Contemporary Young Artists Get-Together and performances by regional and international artists, which signals a willingness to platform arts and culture. Traditional wellness through the Turkish bath (hamam) also grounds the spa offer in local custom. However, the site does not evidence structured partnerships with local cultural institutions, artisans, community groups, or named local guides; nor does it communicate local sourcing practices or community initiatives. The cultural touchpoints feel curated but episodic, with limited proof of sustained collaboration or direct community benefit (e.g., artisan workshops, co-created tours, social enterprise links). The result is a credible entry-level integration—guests can access local culture through curated information and occasional arts programming—but it stops short of a deeply embedded community strategy.
optimisation proposal
Elevate the hotel from promoter to co-creator of local culture by formalizing partnerships and making local integration visible in every stage of the guest journey. Start by curating a year-round partnership network: collaborate with the Didim Museum/archaeological experts for guided site visits with storytelling, and sign MOUs with the Old Doğanbey Village community to host rotating artisan demonstrations (weaving, woodcraft, olive-oil pressing) on property. Introduce a weekly “Aegean Heritage Night” featuring local musicians and folk ensembles, paired with a marketplace of vetted artisans; add hands-on workshops (e.g., ebru marbling, ceramic tile painting inspired by Didyma motifs), priced to ensure fair compensation and communicated as limited-capacity experiences. Build provenance into F&B by spotlighting a list of named producers from the region (olive oil mills, honey, cheese, herbs, boat-fresh seafood) with menu callouts and tasting flights; extend this with farm, vineyard, or olive-mill visits led by the producers. For families, add “Junior Archaeologist” and “Nature Ranger” programs co-led by local guides and NGOs, integrating light conservation actions (e.g., Bafa Lake birdwatching and shoreline clean-ups). Finally, codify these efforts on the website with a dedicated “Community & Culture” page that lists partners, impact metrics (artists hosted, artisan revenue generated, % local sourcing), and a transparent calendar. This will convert existing cultural references into a world-class, mutually beneficial ecosystem that consistently supports and showcases local heritage.

Customization & Personalization

Rationale
1
/3
The Experiences section is well-structured and inspirational, grouping activities into couples, family, kids, entertainment, sports, spa & fitness, and the on-site Madventure Park. However, the experience content functions primarily as a descriptive catalog rather than a customizable, self-serve journey. There is no integrated online booking for activities: pages do not show live calendars, pricing, or instant confirmation/payment for experiences, private guides, or time-specific slots. Calls-to-action drive to general contact options (phone, request-a-call form, chat) rather than to configurable bookings. While some copy implies tailored moments (e.g., private dinner for couples, gentle spa rituals, kids’ club programs), these are not presented with selectable variants (private vs. shared, timing choices, add-ons) nor are they directly bookable online. The site’s robust booking is limited to rooms and villas; experiences rely on concierge-style arrangements via contact channels. As a result, customization is limited and operationally opaque to the guest—there is little ability to pre-plan or personalize itineraries digitally, which keeps the offering at a basic, one-size-fits-many level despite a strong breadth of activities.
optimisation proposal
To progress toward world-class personalization, focus on converting the static experiences catalog into a flexible, bookable journey planner. Implement an integrated experiences booking engine with live availability and secure payment, either as a new “Plan Your Stay” section or embedded on each experience page. For every key activity (e.g., boat trips, Madventure Park, tennis, spa rituals, kids’ workshops), present clear variants—private vs. shared, duration choices, morning/afternoon slots, skill/age levels—and allow guests to select add-ons (e.g., picnic sets, photography, wellness coach, babysitting, transfers). Introduce private-guide options for nature, culture, and marine experiences, with profiles and languages listed, and enable direct online booking for these services. Build simple themed itineraries (romance, active family, wellness reset, multigenerational, teens-focus) that guests can customize and book in a few clicks; pair this with an automated pre-arrival outreach from an Experience Planner who finalizes details and adds personal touches. Ensure the booking layer connects to operations (capacity, weather policies, cut-off times, waivers) so confirmations are instant and accurate. As a fast win, add real-time booking for spa, tennis, and watersports time slots; publish clear pricing and availability calendars across the experience pages to replace “contact us” friction. This will meaningfully elevate convenience and convey a bespoke, guest-led journey.

Marketing Emphasis & Brand Positioning

Rationale
3
/3
Experiences are clearly positioned as a core pillar of the brand. “Experiences” is a primary navigation item at the same level as “Accommodation” and “Gastronomy,” with deep links to Spa & Fitness, Cutara Madventure Park, Pools & Beach, Entertainment, Sports, and Kids & Youth Clubs, as well as curated Couple, Family, and Children activities. The homepage hero and early sections consistently use experiential language—“Let the story begin,” “A new way to experience the Aegean,” “A stay that invites you to explore and play”—and spotlight signature offerings such as the adventure park, entertainment, and destination discovery. The Experiences page is robust, well-structured, and blends on-site programming with “Explore Didim” cultural and nature content, positioning the hotel as a facilitator of both resort-based immersion and local exploration. CTAs to “Explore” and persistent booking prompts are integrated across experience modules, reinforcing that experiences are meant to be browsed and acted on, not just read. Entertainment, events, and rituals have their own dedicated sections, further embedding experiences within the brand’s identity rather than as ancillary amenities. The overall tone, imagery, and information architecture make experiential discovery feel central to the stay—on par with rooms and dining—and convey a curated, multi-generational proposition from wellness to family play to cultural outings. This cohesive, top-level prominence and narrative emphasis reflect an experience-led positioning rather than a conventional room-first approach.
optimisation proposal
To reach a truly world-class standard, build on the strong foundation by sharpening specificity, interactivity, and conversion around experiences. Consider elevating one or two hero experiences (e.g., a signature Adventure Park itinerary or a guided “Ancient Aegean Day” combining Didyma, Miletus, and Bafa Lake by boat and road) with richer storytelling: a short cinematic video, sample timelines, inclusions, guide profiles, and seasonal variations. Add live availability and instant booking or request-to-book flows directly on experience subpages to reduce friction. Create dynamic collections that reflect guest intent—Family Play Days, Wellness & Stillness, Active Aegean, Culture After Dark—so visitors can quickly see curated journeys across on-site and off-site offerings. Strengthen the homepage by rotating an experience-focused hero module seasonally, prioritizing cultural or nature-led narratives during shoulder periods to shift demand. Where possible, quantify the uniqueness: number of routes, difficulty levels, age suitability, and safety standards at the Adventure Park; distances and travel times for excursions; and partnership highlights (local historians, naturalists, artists). Finally, weave guest storytelling throughout (user-generated content spotlights, “A Day at Anda” itineraries for families/couples/wellness seekers) and add clear pre-arrival planning prompts in confirmation emails and the guest app, nudging guests to reserve experiences ahead of stay. This will deepen differentiation, increase ancillary revenue, and reinforce Anda Barut Collection as the orchestrator of an Aegean journey—not just a beautiful place to stay.

Read the Experience Index whitepaper

We built the Experience Index to see the impact of experiences on hotels which truly sell the destination. After analysing 122 hotel groups, one thing became clear: those that do see stronger RevPAR.
Key findings:
  1. Hotels with a high focus on experiences have a 262% higher average RevPAR compared to those in the low focus category, and 104% higher than those with medium focus.
  • The Experience Index is a statistically significant predictor of RevPAR.
  1. For a 1,000-room hotel group, one point improvement on the Experience Index could bring potential €2.5 million in annual revenue - simply by enhancing the experience offer and promotion.

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