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Introduction
In today's luxury hospitality market, creating truly memorable experiences requires more than exceptional service - it demands orchestrating collaborations between premium brands that share a commitment to excellence. Maistra Hospitality Group recognised this opportunity and partnered with three prestigious brands to launch the Bentley Escape - an exclusive experience that combines luxury automotive heritage, world-renowned olive oil production, and award-winning winemaking.
This groundbreaking collaboration between Maistra, Bentley, Chiavalon olive oil farm, and Kozlović winery represents a new standard in Croatian tourism, offering guests of Grand Park Hotel Rovinj and Monte Mulini an authentic journey through Istria's finest offerings. The experience is powered by Turneo's platform, enabling seamless coordination between multiple partners while maintaining the luxury standard guests expect.
The Challenge: Orchestrating Premium Multi-Partner Experiences
While Maistra had long been committed to experiential hospitality, creating and managing complex collaborations involving multiple premium external partners presented unique operational challenges.
The luxury hotel group needed to:
- Coordinate with three distinct premium brands, each with their own standards, availability, and booking requirements
- Maintain complete control over the guest experience while working with external partners who operated independently
- Ensure seamless booking and communication between hotels, guests, and experience providers
- Track performance and guest satisfaction across the entire multi-touch experience journey
Traditional approaches to managing external partnerships often involved manual coordination, phone calls, and spreadsheets - methods that simply couldn't deliver the seamless luxury experience Maistra's guests demanded. The complexity of coordinating a Bentley test drive, olive oil farm visit, winery tour, and professional driver service required a more sophisticated technological solution
Creating authentic experiences is fundamental to our brand identity, but coordinating multiple premium partners while maintaining our luxury standards required the right technology platform
Petar Flego, Maistra’s Head of CRM
The Solution: Turneo's Multi-Partner Experience Management
Turneo provided exactly what Maistra needed: a comprehensive platform that enables hotels to create, manage, and sell complex experiences involving multiple external partners. The platform's sophisticated partner management capabilities allowed Maistra to:
- Seamlessly onboard premium partners: Bentley, Chiavalon, and Kozlović each created their own profiles within Turneo's system, managing their availability, pricing, and service details independently while remaining connected to Maistra's booking system
- Maintain booking control: Despite involving multiple partners, all bookings flow through Maistra's system, ensuring the hotel maintains complete oversight of the guest experience while providing partners with real-time booking information
- Enable digital reservations: Guests can now book the complete Bentley Escape experience through Maistra's website or mobile app, with automatic coordination between all partners—eliminating the need for manual coordination between hotel staff and external providers
- Track the complete guest journey: From initial booking through final feedback, Turneo provides Maistra with comprehensive analytics on guest preferences, satisfaction levels, and booking patterns across the entire multi-partner experience
The platform's white-label integration meant that guests experienced a seamless booking process entirely within Maistra's digital ecosystem, maintaining the luxury brand experience while benefiting from Turneo's sophisticated backend coordination
Results: Redefining Luxury Tourism Through Technology
The Bentley Escape experience has transformed how Maistra approaches premium partnerships, with results that extend far beyond a single experience offering.
Enhanced Guest Satisfaction: Research shows that guests who book experiences give hotels an average of 8% higher ratings on review sites. The multi-sensory nature of the Bentley Escape—combining automotive luxury, culinary excellence, and cultural immersion—creates the type of memorable experience that generates exceptional guest loyalty.
Streamlined Operations: What previously required extensive manual coordination between multiple partners now operates automatically through Turneo's system. Hotel staff can focus on guest service rather than administrative coordination, while partners receive real-time booking information and updates.
Revenue Diversification: The experience demonstrates how hotels can leverage local partnerships to create premium offerings that command significant additional revenue beyond traditional accommodation rates. Hotels with strong experience offerings can see up to 55% increase in revenue per room when approximately 30% of guests book activities.
Brand Differentiation: The collaboration has positioned Maistra as a pioneer in luxury experiential hospitality, earning recognition from prestigious travel networks and setting a new standard for Croatian tourism.
This collaboration proves that the future of luxury hospitality lies in creating comprehensive destination experiences, not just providing accommodation. Turneo's platform enables us to orchestrate these complex partnerships while maintaining the seamless luxury experience our guests expect,
David Flam, Director of Marketing at Maistra Hospitality Group
The success of the Bentley Escape has also validated Turneo's approach to multi-partner experience management. As Fran Kauzlaric, co-founder of Turneo, explains: "Travellers plan and book activities before arriving at their destination. With Turneo, hotels can finally showcase their destinations and manage complex activity offerings to their guests. This means happier guests, additional revenue, and less operational hassle for hotels".
The Bentley Escape represents the future of luxury hospitality - where technology enables seamless collaboration between premium brands to create truly unforgettable guest experiences.
