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Experience Index Assessment
Total Score
12
/15
The Experience Index
The future of luxury hospitality belongs to those who craft experiences, not just accommodations. Our comprehensive research confirms what industry leaders already know: properties focused on exceptional guest experiences achieve dramatically superior financial performance.
We built the Experience Index to see the impact of experiences on hotels which truly sell the destination. After analysing 122 hotel groups, one thing became clear: those that do see stronger RevPAR.
Key findings:
Hotels with a high focus on experiences have a 262% higher average RevPAR compared to those in the low focus category, and 104% higher than those with medium focus.
The Experience Index is a statistically significant predictor of RevPAR.
For a 1,000-room hotel group, one point improvement on the Experience Index could bring potential €2.5 million in annual revenue - simply by enhancing the experience offer and promotion.
