Perched between the white-washed rooftops of Ostuni and the glittering Adriatic, Vista Ostuni transforms a holiday into a living narrative. Guests wake to sea- or city-views framed by private terraces, then wander to Berton al VISTA for Apulian plates that honour nearby farms and UNESCO-protected olive groves. Days unfold through experiences curated by a dedicated concierge: shaping clay with a master ceramicist, tracing the secrets of local pecorino inside Masseria Lamapecora, or floating in a light-filled spa pool beneath centuries-old olive trees while the scent of wild rosemary drifts past. Evenings rise to the rooftop Infinity Bar, where craft cocktails glow against a sky lit by traditional “luminarie” created with Laboratorio Lucciole di Puglia.

Every touchpoint - navigation, storytelling, on-property experts - places discovery on equal footing with suites and dining, proving that space itself is a form of luxury. Such seamless immersion in place and culture secures Vista Ostuni’s position as one of the most experiential hotels in Italy.