Vista Ostuni embodies the art of discovery, emotion, and connection. A 5-star luxury retreat and proud member of The Leading Hotels of the World, it rises just steps from the White City, nestled in the enchanting Plain of Monumental Olive Trees and facing the Adriatic horizon. Born from the meticulous restoration of a former 14th-century Tobacco Factory, the hotel blends history and contemporary design across 28 rooms and suites, each reflecting the timeless spirit of Puglia. Gastronomy takes centre stage with two distinctive restaurants: Bianca Bistrot, open all day amid the garden’s greenery, and Berton al Vista, where Chef Andrea Berton’s philosophy celebrates regionality through outstanding local ingredients. The Infinity Bar, suspended between sky and sea, the Chiostro Bar, three serene pools, a holistic spa, and a gym equipped with cutting-edge technology complete the experience of indulgent balance. Beyond its walls, Vista Ostuni reveals the most authentic side of Puglia.

The dedicated Guest Experience team curates tailor-made activities that bring guests closer to the land and its traditions: from ceramic and traditional lighting workshops to olive oil and wine tastings, e-bike or vintage car excursions, horseback rides along coastal dunes, and immersive cooking or mixology classes. Guests can also explore the coast by boat or journey inland to Lecce, Matera, and the timeless villages of the Itria Valley. By blending heritage, craftsmanship, and curated exploration, Vista Ostuni transforms every stay into a deeply personal journey - a benchmark for experiential luxury in Italy.