What We Learned from Analysing 122 Hotel Experience Strategies

We analysed the in-destination experience strategies of 122 global hotel chains - spanning 12.2 million rooms, 136,000 properties, and €131 billion in annual revenue - to uncover their real impact on RevPAR. Using Turneo’s Experience Index framework, we discovered that just one point higher on the Index can generate over €2.5M in additional annual revenue for a 1,000-room hotel group.